Ride the Upside.
Sidestep the Crash.

Is Your Portfolio Crash-Ready?

Most investors aren’t.

Not because they lack information. Because they have no process for what to do when markets turn against them.

The data is clear. According to DALBAR’s 2025 Quantitative Analysis of Investor Behavior report, the average equity investor earned just 16.54% in 2024 — in a year the S&P 500 returned 25.02%.

That’s 848 basis points left on the table. The 15th consecutive year of underperformance.

Morningstar’s 2025 Mind the Gap study puts the long-run cost at 1.2% per year in missed returns. Not from bad funds. From bad timing.

S&P 500 — 10.35% / year
Average investor — 9.24% / year
S&P 500 after 20 years
$717,500
$100K invested
Average investor after 20 years
$582,400
Same $100K invested
Lost to behavior
$135,100
Not to the market
Source: DALBAR 2025 Quantitative Analysis of Investor Behavior. 20-year period ending Dec 31, 2024.

We are wired to be bad investors.

We sell winners early. We hold losers too long. We buy at peaks and panic-sell at bottoms. We trust our gut, the talking heads on television, and Reddit.

Every one of those instincts costs us money.

And in an environment where multi-trillion dollar deficits are steadily eroding your purchasing power, you cannot afford the mistakes that destroy capital.

The Math of Drawdowns

A -50% loss requires a +100% gain just to break even.

Most investors don’t internalize that until they live through it.

The S&P 500 fell 34% in just 22 trading days during COVID-19 in 2020 — the fastest 30% sell-off on record, per CNBC citing Bank of America Securities data.

The Fed hiking cycle of 2022 pushed the index down 25% before bottoming in October.

Following Liberation Day on April 2, 2025, the S&P 500 dropped 18.8% in under a week before the tariff pause reversed the move, per Innovator ETFs research.

Losses and gains are not symmetrical. The deeper the drawdown, the longer the recovery — and the more compounding years are lost.

2020
COVID-19 Pandemic
−34%
Fastest 30% sell-off on record. Just 22 trading days.
To recover: +51.5% required
2022
Fed Hiking Cycle
−25%
Aggressive rate hikes to fight inflation. Trough October 2022.
To recover: +33.3% required
2025
Liberation Day Tariffs
−19%
S&P 500 fell 18.8% in under a week after tariff announcements.
To recover: +23.5% required
Sources: CNBC / Bank of America Securities (2020) · Wikipedia 2022 stock market decline · Innovator ETFs (2025)
DrawdownEventGain to break even
−10%+11.1%
−20%+25.0%
−25%Fed Cycle 2022 real+33.3%
−30%+42.9%
−34%COVID-19 2020 real+51.5%
−40%+66.7%
−50%2008 Financial Crisis real+100.0%

Each event required clear-headed decisions under extreme pressure.

Most investors didn’t make them. DALBAR’s data shows the largest outflows of 2024 landed just before a major market rally. Investors guessed the right direction one quarter out of four.

The market doesn’t care about your conviction. It only cares about what you do next.